While sending cards, flowers, chocolates and other gifts is traditional in the UK, Valentine's Day has various regional customs. In
Norfolk, a character called 'Jack' Valentine knocks on the rear door of houses leaving sweets and presents for children. Although he was leaving treats, many children were scared of this mystical person. In Wales, many people celebrate
Dydd Santes Dwynwen (
St Dwynwen's Day) on January 25 instead of (or as well as) Valentine's Day. The day commemorates
St Dwynwen, the patron saint of Welsh lovers. In France, a traditionally
Catholic country, Valentine's Day is known simply as "
Saint Valentin", and is celebrated in much the same way as other western countries. In Spain Valentine's Day is known as "
San Valentín" and is celebrated the same way as in the UK, although in
Catalonia it is largely superseded by similar festivities of rose and/or book giving on
La Diada de Sant Jordi (Saint George's Day). In
Portugal it is more commonly referred to as "Dia dos Namorados" (Lover's Day / Day of those that are in love with each other).
In
Denmark and
Norway, Valentine's Day (14 Feb) is known as
Valentinsdag. It is not celebrated to a large extent, but is largely imported from American culture, and some people take time to eat a romantic dinner with their partner, to send a card to a secret love or give a red rose to their loved one. The cut-flower industry in particular is still working on promoting the holiday. In
Sweden it is called
Alla hjärtans dag ("All Hearts' Day") and was launched in the 1960s by the flower industry's commercial interests, and due to the influence of American culture. It is not an official holiday, but its celebration is recognized and sales of cosmetics and flowers for this holiday are only exceeded by those for Mother's Day.
In
Finland Valentine's Day is called
Ystävänpäivä which translates into "Friend's day". As the name indicates, this day is more about remembering all your friends, not only your loved ones. In
EstoniaValentine's Day is called
Sõbrapäev, which has the same meaning.
In
Slovenia, a proverb says that "St Valentine brings the keys of roots," so on February 14, plants and flowers start to grow. Valentine's Day has been celebrated as the day when the first work in the vineyards and in the fields commences. It is also said that birds propose to each other or marry on that day. Nevertheless, it has only recently been celebrated as the day of love. The day of love is traditionally March 12, the
Saint Gregory's day. Another proverb says
"Valentin – prvi spomladin" ("Valentine — first saint of spring"), as in some places (especially
White Carniola) Saint Valentine marks the beginning of spring.
In
Romania, the traditional holiday for lovers is
Dragobete, which is celebrated on February 24. It is named after a character from Romanian folklore who was supposed to be the son of
Baba Dochia. Part of his name is the word
drag ("dear"), which can also be found in the word
dragoste ("love"). In recent years, Romania has also started celebrating Valentine's Day, despite already having Dragobete as a traditional holiday. This has drawn backlash from many groups, reputable persons and institutions but also nationalist organizations like
Noua Dreaptǎ, who condemn Valentine's Day for being superficial, commercialist and imported Western
kitsch.
In
Lithuania and
Latvia, it is common for people to put stickers on faces and clothing of a friend or a relative. The holiday was first celebrated after the two countries gained independence from Soviet Union in 1990.
Valentine's Day is called
Ημέρα του Αγίου Βαλεντίνου in
Greeceand Cyprus, which translates into "St Valentines day".Actually in Orthodox church there is an other Saint protect the people are in love,but for Greeks Valentines day is more popular
According to Jewish tradition the 15th day of the month of Av –
Tu B'Av (usually late August) is the festival of love. In ancient times girls would wear white dresses and dance in the vineyards, where the boys would be waiting for them (
Mishna Taanith end of Chapter 4). In modern Israeli culture this is a popular day to pronounce love, propose
marriage and give gifts like cards or flowers.
Latin America
In some Latin American countries Valentine's Day is known as "Día del Amor y la Amistad" (Day of Love and Friendship). For example
Mexico,
Costa Rica, and
Ecuador, as well others. Although it is similar to the United States' version in many ways, it is also common to see people perform "acts of appreciation" for their friends.
In Guatemala it is known as the "Día del Cariño" (Affection Day).
In
Brazil, the
Dia dos Namorados (lit. "Lovers' Day", or "Boyfriends'/Girlfriends' Day") is celebrated on June 12, probably because it is the day before the
Festa Junina (
Saint Anthony's day), known there as the
marriage saint, when traditionally many single women perform popular rituals, called
simpatias, in order to find a good husband or boyfriend. Couples exchange gifts, chocolates, cards and flower bouquets. The February 14's Valentine's Day is not celebrated at all, mainly for
cultural and
commercial reasons, since it usually falls too little before or after
Carnival. — that can fall anywhere from early February to early March.
In
Venezuela, in 2009, President
Hugo Chávez said in a meeting to his supporters for the upcoming referendum vote on February 15, that "since on the 14th, there will be no time of doing nothing, nothing or next to nothing ... maybe a little kiss or something very superficial", he recommended people to celebrate a week of love after the referendum vote.
In most of
South America the
Día del amor y la amistad and the
Amigo secreto ("Secret friend") are quite popular and usually celebrated together on the 14 of February (one exception is
Colombia, where it is celebrated every third Saturday of September). The latter consists of randomly assigning to each participant a recipient who is to be given an anonymous gift (similar to the
Christmas tradition of
Secret Santa).
East Asia
Thanks to a concentrated marketing effort, Valentine's Day is celebrated in some Asian countries with
Singaporeans,
Chinese and
South Koreans spending the most money on Valentine's gifts.
In
South Korea, similar to Japan, women give chocolate to men on February 14, and men give non-chocolate candy to women on March 14 (
White Day). On April 14 (Black Day), those who did not receive anything on the 14th of Feb or March go to a Chinese restaurant to eat black noodles (자장면
jajangmyeon) and "mourn" their single life. Koreans also celebrate
Pepero Day on November 11, when young couples give each other Pepero cookies. The date '11/11' is intended to resemble the long shape of the cookie. The 14th of every month marks a love-related day in Korea, although most of them are obscure. From January to December: Candle Day, Valentine's Day, White Day,
Black Day, Rose Day, Kiss Day, Silver Day, Green Day, Music Day, Wine Day, Movie Day, and Hug Day. Korean women give a much higher amount of chocolate than Japanese women.
In
China, the common situation is the man gives
chocolate, flowers or both to the woman that he loves. In Chinese, Valentine's Day is called (
simplified Chinese:
情人节;
traditional Chinese:
情人節;
pinyin:
qíng rén jié). The so-called "Chinese Valentine's Day" is the
Qixi Festival, celebrated on the seventh day of the seventh month of the lunar calendar. It commemorates a day on which a legendary cowherder and weaving maid are allowed to be together. Modern Valentine's Day is also celebrated on February 14 of the solar calendar each year.
In
Taiwan the situation is the reverse of Japan's. Men give gifts to
women in Valentine's Day, and women return them on
White Day.
In
the Philippines, Valentine's Day is called "Araw ng mga Puso" or "Hearts Day". It is usually marked by a steep increase in the prices of flowers.